Start from your break-even
Add up fixed costs (venue, talent, production, promotion) and divide by realistic attendance — not capacity. That's your floor.
Check what the market pays
Look at similar events in your city on the city pages. Price within the range unless your offer is clearly different.
Use tiers
Early bird (limited quantity), regular, and a premium tier (front row, merch, meet-and-greet). Tiers let price-sensitive fans in early while premium buyers fund the margin.
Account for fees and refunds
Platform fees are a percentage of paid sales net of refunds. Run your numbers through the fee calculator before you publish.
Don't discount at the last minute
Late discounts teach your audience to wait. Use a waitlist or a limited flash code instead.