Week 2 before: announce
Post a reel with the hook (who, what, when) and pin it. Put the event link in your bio.
Week 1 before: proof
Share behind-the-scenes, lineup reveals, and 'X tickets left' stories with the link sticker.
Keep the message short: one line on what it is, date and venue, price, link. Send to groups where you're a genuine member, not cold lists.
- 🎤 Comedy night this Saturday
- 📍 Venue, 8 pm
- 🎟 From ₹299 — link
Ask your collaborators
Every performer, venue and sponsor should post the link. Give them a ready-made story and caption.
Track what works
Add UTM parameters to each link (e.g. ?utm_source=instagram) and check which channel sold tickets in your dashboard funnel.