Count every cost
Venue, materials per person, your preparation time, assistants, refreshments, marketing and platform fees. Prep time is the cost most people forget.
Set a realistic capacity
Hands-on workshops often cap at 10–25 people so the instructor can help everyone. Price per seat must cover costs at your expected attendance, not at full capacity.
Price on value
What will someone be able to do afterwards? Workshops tied to a career skill or a finished product (a bag, a painting, a portfolio piece) can charge more than general interest sessions.
Use tiers
An early-bird price, a standard price, and a premium option (materials kit to take home, 1:1 follow-up) let different buyers choose.
Test and adjust
Run the first session, ask attendees what they'd have paid, and adjust the next date. Avoid last-minute discounts — they train people to wait.