When offline wins
Hands-on skills (pottery, cooking, photography walks), networking-led sessions and premium experiences work better in person. Capacity is limited by the room, so price accordingly.
When online wins
Knowledge workshops, audiences spread across cities, and recurring cohort classes work well online. Capacity is larger, but drop-off and no-shows tend to be higher.
Pricing differences
In-person workshops carry venue and material costs; online ones carry tool subscriptions and more marketing. Many organizers price online sessions lower but run them more often — test what your audience accepts.
Delivery checklist
Online: send the joining link in the confirmation and again an hour before, test audio, record if promised. Offline: confirm materials, seating and a backup plan for power or projector problems.
Hybrid, carefully
Running both at once is harder than it looks. If you try it, have a dedicated person for the online audience.