Why groups matter
People rarely go to events alone. Making it easy to bring friends increases order size and reduces marketing cost per seat.
Offer a group tier
A 'pack of 4' or 'table for 6' at a small discount works well. Set a sensible per-order limit so groups don't take a whole section.
Collect each attendee's name
Ask for attendee names at checkout so each person gets their own pass and check-in is fast.
Corporate and college bookings
Reach out to HR teams, clubs and student bodies with a simple offer and a GST invoice. One booking can fill a row.
Make sharing easy
After someone buys, prompt them to share the event link with friends who haven't bought yet.